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Career Library > Marketing

About Career

Do you enjoy communicating with people? Do you love to promote a product or service by using creative and out of the box ideas? If yes, you should consider a career in marketing.

Marketing is a series of activities or campaign that a company would undertake in order to promote and sell their product or service. A marketing person has to understand the product and define his target market to make a compelling sell. Marketing is the integration of advertisement, selling, and the delivery of the product to the clients. One has to be highly driven, creative, spontaneous and competent in their communication and convincing skills to be a marketing person. 

Example: Seth Godin, Gary Vaynerchuk, Neil Patel, Larry Kim, Jon Loomer, and Brian Dean are some of the famous people in the marketing world.

What are the roles and responsibilities for Marketer?

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Consult with product development personnel on product specifications such as design, colour, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Negotiate contracts with vendors or distributors to manage product distribution, establish distribution networks or developing distribution strategies.
  • Coordinate or participate in promotional activities or trade shows. Work with developers, advertisers, or production managers, to market products or services.
  • Initiate market research studies or analyze their findings.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

What are the key skills required for Marketing?

  • Sales
  • Marketing Management
  • Online Marketing
  • Branding
  • Market Research
  • Marketing Communications
  • Product Marketing

What are the career opportunities in Marketing?

  • Area Manager
  • Brand Development Manager
  • Business Development Officer
  • Institutional Sales Officer
  • Marketing Manager
  • Product Manager
  • Promotional Manager
  • Public Relationship Officer
  • Retail Sales Person
  • Sales Manager
  • Sales Representative

What is the salary and demand for Marketer?

  • Demand is High for Marketing.
  • Salary levels are High for Marketing. For fresher average salary is more than 5 Lacs.
  • Fees levels of the course is High. To pursue this course student need to spend more than 5 Lakhs.
  • Level of preparation for Marketing is High. Students spend more than 1 year to prepare for entrance test of Marketing.

1 Fees
High
2 Demand
High
3 Salary
High
4 Level Of Preparation
High

Career Videos for Marketing as a career curated from Youtube

What education is required to become a Marketer?

  • Student can do 12-Any stream. Then complete BBA. Further you can Proceed with MBA- Marketing.
  • Student can do 12-Any stream. Then complete Graduation any stream. Further you can Proceed with PGDBM-Marketing.

Career Navigator 1

12-Any stream

BBA

MBA- Marketing

Career Navigator 2

12-Any stream

Graduation any stream

PGDBM-Marketing

What are the best colleges for Marketing in India?

For Graduation

  • Nirma University - [NU], Ahmedabad
  • Symbiosis International University - [SIU], Pune
  • Jamia Millia Islamia University-[JMI], New Delhi
  • Jamia Hamdard University, New Delhi
  • Guru Gobind Singh Indraprastha University - [GGSIPU], New Delhi
  • Symbiosis Centre for Management Studies - [SCMS], Pune
  • Shree Guru Gobind Singh Tricentenary University - [SGT], Gurgaon
  • ICFAI Foundation for Higher Education - [IFHE], Hyderabad
  • SP Jain School of Global Management -[SPJSGM], Mumbai
  • Banasthali Vidyapith, Jaipur

For Post Graduation

  • Indian Institute of Management - [IIMB], Bangalore
  • Indian Institute of Management - [IIMC], Kolkata
  • Indian Institute of Management - [IIM], Lucknow
  • Xavier Labour Relations Institute - [XLRI], Jamshedpur
  • University of Delhi, Faculty of Management Studies - [FMS], New Delhi
  • Indian Institute of Management - [IIMK], Kozhikode
  • Management Development Institute - [MDI], Gurgaon
  • Indian Institute of Foreign Trade - [IIFT], New Delhi
  • SP Jain Institute of Management and Research - [SPJIMR], Mumbai
  • Institute of Management Technology - [IMT], Ghaziabad

Recommendations

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P

Career in Professional Sales